Marketing

Marketing is more than just the production of sales brochures. It involves understanding how to price your products or services, how to distribute and sell them, and how to advertise. This section pulls together some of the important things you need to know about marketing your business.

Marketing your business
This document provides a good overview of what you need to consider when marketing your business.
(BMO Business Coach Series)

Creating a Strong Value Proposition
A Value Proposition tells customers the benefits of purchasing your products and services. This is a short but powerful article shows what a weak and strong Value Proposition looks like.
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Business to Business (B2B) Market Research
The B2B market refers to when you sell to another company. This article outlines a step-by-step approach to how to research your customer market, which can be used in your business or financial plan.
(GoForth Education Inc.)

Business to Consumer (B2C) Market Research
The B2C market refers to when you sell to consumers. This article outlines a step-by-step approach to how to research your customer market, which can be used in your business or financial plan.
(GoForth Education Inc.)

Guide to Finding Your NAICS Code
This is an excellent tool to helping you determine how your business is classified. Once you know this, you can research your competition to understand how they are doing.
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Industry Information and Associations
An article that shows how to access information and associations within your industry.
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