Pandora Wilhelm Crafts Cultural Connections Through Métis Business
Pandora Wilhelm, a proud Métis Nation of Ontario (MNO) citizen, has harnessed her passion for Métis culture and language to create a thriving business. Her dedication has earned her a spot as a semi-finalist in Pow Wow Pitch’s Knowledge Services category. This annual competition provides aspiring Métis, First Nations, and Inuit entrepreneurs with resources, mentorship, and support, as well as access to a vast network of like-minded business leaders.
Growing up in the Georgian Bay area and currently residing in Linwood, ON, Pandora currently serves as the MNO Women’s Council Region 9 representative. A mother of six, Pandora’s entrepreneurial journey began during her Early Childhood Education studies with a classroom project. She created a matching game featuring animals and their tracks, and recognizing its potential, launched Mulberry Design and Engravings in 2021 to produce and market educational resources.
“I started [my business] because I realized there weren’t many customizable early learning resources available that reflect diverse languages and communities,” says Pandora. “I wanted to fill that gap and ensure Métis culture and language are accessible and celebrated.”
Participating in Pow Wow Pitch has been a notable part of Pandora’s entrepreneurial journey. Encouraged by Pow Wow Pitch staff and inspired by her daughter’s success as a youth participant, Pandora values the connections and relationships she has built. The support and mentoring provided by Pow Wow Pitch, have been instrumental in her business development.
“The organization is super supportive and helpful to all entrepreneurs. I really love how they encourage us all to connect and support each other,” she comments. “I’ve followed Pow Wow Pitch since they started and have subscribed to their “pitch box” as well to support other [Indigenous] entrepreneurs.”
Pandora’s advice for aspiring Métis entrepreneurs is collaboration over competition and the importance of community connections. She believes in supporting and lifting up other businesses, fostering a supportive network of Métis entrepreneurs.
The Métis community has also played a crucial role in Pandora’s success. The MNO and its Early Learning and Child Care (ELCC) team have been supportive, purchasing products, providing opportunities for her business and offering a childcare subsidy. Pandora has also benefited from MNO community council patronage, vendor tables at the MNO Annual General Assembly (AGA), and entrepreneur workshops organized by the MNO.
Pandora is keen to involve her family in the process. Her mother and aunt, both Métis, contribute by making bags and pouches, while her children often join her at events.
“I started my business to create resources for my community. Because I have six children and I want them to grow up in the community knowing their culture and our language,” explains Pandora.